Allswage UK
Web development Frontend WordPress
- Role
- Frontend development
- Platform
- WordPress
Allswage UK supplies specialist swaging machinery, spares and equipment alongside servicing, repairs and custom mobile and container workshop solutions.
The project involved developing the frontend of a new WordPress website from supplied designs, replacing the company’s existing site with a clearer and more flexible way to present its machinery, products and wider range of services.
Project details
Allswage has a broad and specialist offer, so a key challenge was making the different areas of the business easy to understand and navigate without losing sight of its core machinery range.
New and own-brand machinery needed greater prominence, alongside a regularly updated catalogue of used equipment where customers could browse available machines and make an enquiry rather than purchase online.
The website also needed to clearly separate products from servicing and repairs, while giving mobile and container workshop solutions their own distinct identity. Different sections of the site were visually differentiated to help customers move quickly towards the relevant part of the business.