Allswage UK Van Racking
Web development Frontend WordPress
- Role
- Frontend development
- Platform
- WordPress
Allswage Van Racking was launched as a new venture from Allswage UK, providing van racking, storage and mobile workshop solutions for trades and commercial vehicle users.
The project involved developing the frontend of a new WordPress website from supplied designs to present the service clearly, showcase the available solutions and support customer enquiries.
Project details
As a new venture, the website needed to make the offer immediately understandable. It also needed to sit clearly alongside the wider Allswage business, which specialises in swaging, hydraulic hose machinery and related equipment, without creating confusion between the two offers.
The visual design relied heavily on large images, angled backgrounds and overlapping graphical elements, creating additional challenges around responsive behaviour, asset weight and maintaining the intended compositions across different screen sizes.
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